Gartner Research

Tech Go-to-Market: Broad Technology Skills Across the Digital Workplace Force Changes to Product Marketing Approaches

Published: 09 August 2016

ID: G00313696

Analyst(s): Hank Barnes


Comfort with and deep knowledge of digital technology continue to grow across the entire workforce. TSP product marketing leaders must adapt to the reality that technical acumen spans IT and business as they refine their go-to-market approaches for buyers.

Table Of Contents



  • The Majority of the Modern Workforce Views Themselves as Proficient or Expert in Technology
  • Dedicated Technology Resources Increasingly Exist Within Business Units
  • A Tech-Savvy Workforce Requires New Use-Case Scenarios
  • Summary: Tech-Savvy Everywhere Is the Reality

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