Gartner Research

Market Guide for Marketers' Voice-of-the-Customer Solutions

Published: 10 August 2016

ID: G00298472

Analyst(s): Anna Maria Virzi , Augie Ray , Simon Yates , Jake Sorofman


Voice-of-the-customer tools enable marketing leaders to assess customer experiences, perceptions and expectations. These tools are essential to collect, analyze, share and act on data that improves loyalty and advocacy. Use this guide to understand the VoC category and representative vendors.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Integrated Business Application Vendors
    • Nice
    • Verint
  • Multichannel VoC Platforms
    • Clarabridge
    • Confirmit
    • GfK
    • InMoment
    • MaritzCX
    • Medallia
    • Qualtrics
    • ResponseTek
    • VoC Point Solutions
    • Crimson Hexagon
    • ForeSee
    • Passenger
    • Satmetrix

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