Gartner Research

Invest Implications: 'Magic Quadrant for Sales Force Automation'

Published: 11 August 2016

ID: G00315432

Analyst(s): Adam Woodyer


The market for sales force automation was roughly $6 billion in 2015 and 10% growth over 2014, and is slated to grow to $9.4 billion by 2019. Cloud revenue currently accounts for more than 69% of the total. Sales enablement is attracting attention for its innovation and growth potential.

Table Of Contents

Company Impact

Investment Implications

What to Watch

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.