Gartner Research

Mass Customization of IT and Business Services: Insights From the Automotive Industry

Published: 20 September 2001

ID: G00100740

Analyst(s): Geraldine Cruz, Elena Christopher


As the automotive industry moves toward mass customization, its evolving supply chain offers insight into potential opportunities and risks for IT service providers in the services value chain.

Table Of Contents
  • Quest for Mass Customization
  • Insights From the Automotive Supply Chain
    • Partners' Responsibilities Throughout the Automotive Supply Chain
    • Partner Roles Throughout the IT Services Value Chain
    • Standardizing the Automotive Platform
    • Standardizing IT Services
    • Collaboration Enables the Build-to-Order Model
  • Gartner Dataquest Perspective

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