Gartner Research

Tech Go-to-Market: Clarity of Product Innovation Strategy Is Essential for TSP Product Success

Published: 16 August 2016

ID: G00304646

Analyst(s): Ed Cordin


An innovation's potential for impact evolves as markets shift. TSP product managers can stay ahead by regularly applying these product strategy innovation techniques.

Table Of Contents
  • Key Challenges



  • Classify Your Product Innovation Strategy
    • Why Do This?
  • Assess the Underreach or Overreach Trade-Offs of Your Innovation Strategy
    • Why Do This?
  • Summary

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