Gartner Research

How to Establish a Product Management Practice to Drive Digital Business Success

Published: 17 August 2016

ID: G00314771

Analyst(s): Deacon D.K Wan , Mike Gilpin , Nathan Wilson


Applications leaders are in a unique position to speed up their firms' transition from a focus on projects to products, yet face key challenges in establishing a product management practice. Use Gartner's guide to nine essential elements to ensure successful deployment of digital product management.

Table Of Contents


  • Nine Essential Elements for Launching Digital Product Management
  • Equip Product Managers With the Leadership and Community Resources They Need to Sustain the Practice
  • Ensure Delivery Teams Know How to Work With Product Managers

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