Gartner Research

Use MDM to Build a Life Science Customer 360-Degree View

Published: 18 August 2016

ID: G00303095

Analyst(s): Stephen Davies

Summary

Gaining a 360-degree view of a doctor and all affiliated customers requires master data management platforms to link all digital and nondigital interactions. Life science CIOs can use the best practices in this research to evaluate MDM solutions.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Evaluate Specialized Life Science Solutions Built to Manage Customers
  • Focus on Data Cleanliness, Accuracy and Completeness
  • Leverage a 360-Degree View of the Doctor and Related Customers

Case Studies

  • Alere Uses ZS and Reltio to Deliver Measurable Results 2
  • Veeva and Eli Lilly Replace Informatica With Veeva Network 3
  • HighPoint Solutions Deploys MDM for Customer Profiles

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