Gartner Research

China Summary Translation: 'Market Guide for Online Marketplaces, China'

Published: 16 August 2016

ID: G00311444

Analyst(s): Sandy Shen


Besides Tmall and, there are scores of B2C marketplaces in China focusing on different categories and user segments. IT leaders supporting digital commerce should be aware of the range of players and their specialties to help find the right partner.

Table Of Contents



Market Guide for Online Marketplaces, China

  • Key Findings
  • Recommendations

Market Definition

Market Direction

  • Segment Marketplaces Offer Opportunities and Challenges
  • Cross-Border Marketplaces Are a Quick Route to Market Entry
  • Delivery Is a Key Area of Competition
  • Use WeChat for Long-Tail Products and a Small Portfolio

Representative Vendors

Market Recommendations

Gartner Recommended Reading

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