Gartner Research

Product Managers Are Key to Digital Business Success

Published: 17 August 2016

ID: G00313019

Analyst(s): Mike Gilpin , Nathan Wilson


Product managers are crucial to digital business success, orchestrating stakeholders and teams to deliver better product and financial outcomes. Applications leaders must understand this tough role and help find the right people for the job, whether it is located in the business or in IT.

Table Of Contents


  • Tailor the Definition of the Product Manager Role to Your Firm
  • Recruit People Who Have the Skills and Competencies to Excel at Product Management
  • Equip Your Product Management Practice for Sustained Success

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.