Gartner Research

The Elusive CRM Magic Quadrant

Published: 17 August 2016

ID: G00313806

Analyst(s): Ed Thompson


Gartner does not provide one all-inclusive Magic Quadrant for customer relationship management. This research explains our approach, and points out how IT application leaders supporting CRM should instead use our large range of related Magic Quadrants and Market Guides.

Table Of Contents


  • Why Is There No Single CRM Magic Quadrant?
  • Which Vendors Cut Across the Most Magic Quadrants?
  • What CRM Magic Quadrants and Market Guides Does Gartner Offer?
    • Marketing
    • Sales
    • Customer Service
    • Field Service
    • Digital Commerce
    • Cross-CRM
    • Industry-specific CRM
    • Service Providers

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