Gartner Research

Emerging Market Analysis: Building Successful Latin American IT Markets

Published: 17 August 2016

ID: G00307305

Analyst(s): Luis Anavitarte


Strategic planners of midsize technology and service providers seeking to expand or enter the Latin American IT markets must have a highly structured market plan and overcome access barriers.

Table Of Contents


  • Introduction
  • Consider a Geographic Strategic Segmentation
    • Where the Strength in Market Opportunities Reside
  • Who Should Providers Target: the CIO and IT Department, or the CEO and Other Business Leaders?
  • A Partner/Consultant or a Country Manager?
  • Joint Ventures and Branding

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