Gartner Research

Invest Implications: 'CRM Application Functionality Starfish'

Published: 18 August 2016

ID: G00315622

Analyst(s): Adam Woodyer

Summary

This comprehensive research details the five main categories of customer relationship management and can act as a primer of sorts for analysts starting research on the CRM market. Gartner covers 40 categories across sales, marketing, customer service, digital commerce and field service.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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