Gartner Research

Market Insight: Is Your Application Software Strategy Keeping Pace With the Accelerating Cloud Shift?

Published: 22 August 2016

ID: G00313785

Analyst(s): John-David Lovelock , Steve Crawford , Chad Eschinger


Growing cloud usage is accelerating the impact to enterprise application software and service markets. Business unit leaders in traditional application software license companies need to assess their strategies for servicing clients in a market that is rapidly transitioning to cloud-based delivery.

Table Of Contents


  • Planning for Cloud Shift — Key Considerations
    • SaaS Adoption Varies by Application Segment
    • Cloud Shift Varies by Enterprise Demographic
    • Barriers to Cloud Shift Still Exist
    • Other Inhibitors

Background and Context

  • SaaS Deployments Are Replacing Traditional Applications and Creating Net-New Opportunities

The Impact


  • Recommendations for Accelerating Your Cloud Strategy

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