Gartner Research

How Chief Data Officers Can Make Progress With Business Stakeholders Who Don't Engage

Published: 23 August 2016

ID: G00297431

Analyst(s): Thomas Oestreich , Alan D. Duncan , Gareth Herschel


Launching a new data and analytics initiative can be difficult at the best of times, particularly when stakeholders are reluctant to participate. Data and analytics leaders must adopt a range of techniques to enlist support and demonstrate business value to stakeholders who do not engage.

Table Of Contents
  • Key Challenges



  • Inspire; Present Specific Innovations for Decision Solutions That Are Directly Beneficial to a Given Constituency
    • Case Study Example
  • Show; Use Prototypes as a Means of Developing Enthusiasm and Engagement
    • Case Study Example
  • Relate; Build Empathetic Relationships and Form Data-Driven Networks
    • Case Study Example
  • Move On; Put Energy Into Areas Where There Is Real Interest and Opportunity for Results
    • Case Study Example

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