Gartner Research

CMO Insight: Social and Mobile Shift From Channels to Connective Tissue

Published: 26 August 2016

ID: G00310808

Analyst(s): Charles Golvin

Summary

As social channels multiply and mobile engagements drive more revenue, CMOs are on the hook to advance business results by collaborating with colleagues to improve customer experience. Boost your brand's multichannel results and build support for your team's foray into the Internet of Things.

Table Of Contents

Upshot

What You Need to Know

  • Use Social Tools to Bridge Across and Outside the Organization
  • Resolve Channel Turf Wars by Clarifying Attribution
  • Build Your IoT Marketing Foundation

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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