Three Steps to Enrich the Customer Experience With Contextualized Communications

Published: 26 August 2016

ID: G00290216

Analyst(s): Pete Basiliere , Mick MacComascaigh , Karen M. Shegda

Summary

Personalized and contextually relevant communications improve organizations' relationships with customers and constituents. IT application leaders who deploy customer communications management and web content management solutions synergistically can deepen customers' engagement and loyalty.

Table Of Contents

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