Gartner Research

Market Trends: Personal Assistant Robots for the Home

Published: 26 August 2016

ID: G00300531

Analyst(s): Kanae Maita, Annette Zimmermann , Tracy Tsai


Personal assistant robots for the home provide new opportunities for technology and service providers, including PC vendors, but also many potential risks. Business unit leaders in IT hardware vendors need to assess if their investment in this will drive new business growth and how to do this.

Table Of Contents


Market Trend

  • What Is a Personal Assistant Robot (PAR)?
  • Product Trend
    • Positions of Currently Available PARs for the Home
  • Technology Trend
    • Ability to Learn Is Required for Success
    • PARs Are Far From Being "Intelligent" Yet
  • Potential Concerns and Risks
  • Regional Trends
    • Humanoid or Nonhumanoid — Depends on Cultural Factors
  • Price Trend
    • Total Cost of Ownership Matters
    • A Cost/Price-Driven Business Model With Monthly Service Charge Could Be the Way Forward for Specific-Purpose PARs
    • Value-Based Pricing Works for Specific-Purpose PARs
    • Vendors Need to Seek Other Revenue Beyond Hardware
  • Customer Trend
    • Five Waves of Consumer Adoption
  • Market Structure Trend
    • Current Market Players
    • Cross-Industry Partnerships Will Accelerate Market Growth
    • More Players Will Target Both Home and Commercial Markets

Vendors to Watch

  • Aldebaran Robotics-SoftBank Robotics
  • Asus
  • Fujisoft
  • Jibo

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