Gartner Research

Three Steps to Succeed in the Deregulated Electricity Market in Japan With New Value Services

Published: 26 August 2016

ID: G00302843

Analyst(s): Nagayoshi Nakano


Japan's retail electricity market was fully deregulated in April 2016, which opened a new door for new energy business opportunities. ICT vendors' business strategists can leverage their expertise to bring service differentiation to the utilities transforming the retail electricity business.

Table Of Contents
  • Impacts


  • New Market Opportunity Due to PPSs
  • Market Challenge: The Market Is Attracting ICT Vendors That Previously Did Not Enter This Market
  • Three Steps to Assess the Deregulation of the Electricity Market in Japan

Impacts and Recommendations

  • Deregulation is opening the retail electricity market in Japan to new competitors, which is creating new business opportunities for business strategists of ICT vendors
  • Opening competitiveness to utility companies and PPSs is a challenging differentiation on only price, which opens new forms of service innovation to ICT vendors' business strategists
    • Consider Monetization Based on Improvement of Customer Satisfaction
  • As retail electricity sales volume shifts to value-added new services, ICT vendors' business strategists need to develop more customer engagement tools and new business models for their customers

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