Gartner Research

Exploiting the Value of Digital Business With Digital Economics

Published: 22 August 2016

ID: G00311450

Analyst(s): Michael Smith, Saul Judah


The speed and spread of business digitalization requires CIOs, chief data officers and data and analytic leaders to have a new understanding of "value." Digital economics examines how the levers of value in a digitally enabled world can be used to drive new business models and create new markets.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Digitalization disrupts existing value creation processes, requiring changes to how investments are assessed by IT and business leaders
  • IT leaders' response to digitalization focuses on operational improvements, missing broader business and market opportunities to exploit digital value
  • Faster digitalization exposes the growing gap between current economic value indicators and new digital business models, depriving IT leaders of a holistic view of business value

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