Gartner Research

Gymboree Takes Small Steps Toward Personalization

Published: 02 October 2001

ID: G00101406

Analyst(s): Adam Sarner , Walter Janowski

Summary

Gymboree began its Web initiative as part of the dot-com hype, but quickly realized its potential for gathering customer data. It now hopes to use the Web to learn about customers' needs and to tailor personalized messages.

Table Of Contents
  • Problem
  • Objective
  • Approach
  • Results
  • Critical Success Factors/Lessons Learned
  • Key Issues

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