Gartner Research

Use Ratings and Reviews to Drive Digital Commerce Conversion

Published: 25 August 2016

ID: G00310266

Analyst(s): Jennifer Polk

Summary

Social marketing is cited as one of the most effective channels across the customer buying journey. Ratings and reviews are top social tactics for driving digital commerce. Digital commerce leaders can use this research to learn how to incorporate and enhance ratings and reviews to boost conversion.

Table Of Contents

Analysis

  • Why Ratings and Reviews Matter
    • New and Improved Ratings and Reviews
    • Other Benefits of Ratings and Review Content
  • How to Acquire and Increase Ratings and Reviews
  • How to Manage Ratings and Reviews Across Touchpoints
  • Measure the Impact on Conversion

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