Gartner Research

Creating a Great Web UX Across Multiple Devices Requires More Than Responsive Design

Published: 29 August 2016

ID: G00297586

Analyst(s): Brad Dayley


Modern trends, including mobile endpoint diversity, cloud services and digital business, are driving increased consumption of multichannel web apps. This document guides developers in how to deliver great web experiences across desktop, tablet and mobile phones using HTML5, CSS3 and JavaScript.

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Step 1: Define Users
    • Use Personas to Define Users
    • Use Scenarios to Provide Context
  • Step 2: Design Multichannel Workflows
    • Weave Workflows Into the Web Application Design
    • Consider Discovery and Direct Linking
    • Take Into Account Device Restrictions
  • Step 3: Use an Adaptive Web Design
    • Adaptive Web Server
    • Browser-Based Responsive Design
  • Step 4: Create the Appropriate Device Experience
    • Accentuate the Strengths of the Platform
    • Ensure the UI Loads Fast
    • Create a Mobile Feel on Mobile Devices
  • Step 5: Test Web UX Across All Channels
    • Test the Web UX on Physical Devices
    • Use Automated Techniques to Test the Responsive Design
  • Step 6: Use Analytics to Improve UX
  • Follow-Up

Risks and Pitfalls

Gartner Recommended Reading

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