Gartner Research

How Tokens Can Drive Digital Banking Innovations

Published: 30 August 2016

ID: G00312983

Analyst(s): Christophe Uzureau , Alistair Newton


Using tokens as surrogate account identifiers for payments has seen increased market traction following the deployment of mobile proximity payment solutions. For issuer banks, tokenization is not just about payment security and offers a mean of strengthening digital banking via personalized tokens.

Table Of Contents


  • Tokenization Shifts Market Power
    • Issuer Tokenization in the Spotlight
    • Enabling New Entrants
    • Strategic Risks for Banks
  • Make Security Visible
    • A Digital Banking Play
    • Benefit From New Payment Initiation Points
    • Think Beyond Near Field Communication (NFC) and Card
  • Tokenization as Innovation Catalyst
  • Strategic Considerations
    • Beyond EMVCo Tokens
    • Attempts at Reconciliation With Merchants

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