Published: 31 August 2016
Analyst(s): Werner Goertz, Brian Blau, Amanda Sabia, Andrew Chetham, Angela McIntyre
Users of personal technologies can no longer be simply defined into "work" and "consumer" usage scenarios. Strategy leaders must think in terms of 24 hours, about what set of technologies need to come together to deliver the best experience to the user at a given time, place and context.
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