Gartner Research

How to Monetize Digital Through Anything-to-Anything Business Models

Published: 31 August 2016

ID: G00311635

Analyst(s): Cathy Tornbohm


Strategic planners for technology and service providers must capitalize on business opportunities for when anything can buy or sell to anything else. Services opportunities will arise as new business and IT architectures must support various bot, smart machine and AI-driven interactions.

Table Of Contents


  • When Things Become Customers
    • Overarching Impact Opportunity: Modernize Organizational Technology Architecture and Systems to Fit the Purpose of New Commercial Business Models
    • Impact Opportunity: Information, Intelligence and New Revenue Streams for Your Clients
    • What These Impacts Mean to IT Service and Software Providers' Growth Plans
    • Services Needed to Exploit Market Opportunity
    • Critical Juncture: Preparing Your Client for the Impacts and Opportunities of Anything-to-Anything Commerce

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