Gartner Research

CMO Perspective: How to Succeed as a Digital Commerce Leader

Published: 02 September 2016

ID: G00308756

Analyst(s): Jennifer Polk


CMOs with responsibility for leading digital commerce need to develop new skills. Use this research to identify four critical capabilities, compare them to your own skills and build a strategy to fill in the gaps.

Table Of Contents


What You Need to Know


  • Assess Your Skills Readiness to Lead Digital Commerce
  • Develop General Management Skills in Yourself and Your Team
  • Build, Buy and Borrow Analytical and Technology Skills
  • Cultivate Curiosity for Customer Behavior and Commerce Trends

What You Need to Do

  • Do This First

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