Gartner Research

Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing

Published: 07 September 2016

ID: G00303128

Analyst(s): Todd Berkowitz


SaaS-based predictive analytics applications are helping B2B salespeople and marketers improve win rates, deal velocity and size. IT application leaders must understand the dynamics of this emerging and rapidly growing category and identify providers that can support these business units.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • 6sense
  • Aviso
  • BRIDGEi2i
  • BrightTarget
  • Clari
  • Datanyze
  • DxContinuum
  • Entytle
  • EverString
  • GrowthIntel
  • IKO System
  • Infer
  • Lattice Engines
  • Leadspace
  • MarianaIQ
  • Mintigo
  • MRP
  • Radius
  • SalesChoice
  • TopOPPS
  • Zilliant

Market Recommendations

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