Gartner Research

IoT in Retail — Understand the Benefits of the IoT for Digital Business Success

Published: 09 September 2016

ID: G00292759

Analyst(s): Miriam Burt


The Internet of Things is a key building block for digital business, but it is also overhyped and immature. Retail CIOs must understand the most relevant IoT use cases that IT can support in order to advise the business on the benefits of successful implementations.

Table Of Contents
  • Key Challenges



  • Collaborate With the Business to Investigate the Major Customer-Facing Use Cases That the IoT Can Support
    • Key Finding No. 1 — Enhancing Customer Experience Is the Focus for Near-Term and Future IoT Implementations
    • Major Emerging Retail IoT Use Cases
  • Use Gartner's Eight IoT Business Benefit Categories to Evaluate the Full Range of Benefits That the IoT Can Deliver
    • Key Finding No. 2 — Lack of Clarity About the Business Benefits Is the Greatest Barrier to the Success of Organizations' IoT Efforts

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