Gartner Research

Winning in the Platform Game, Part 1: Understand the Game and Determine Your Role

Published: 06 September 2016

ID: G00315503

Analyst(s): Mary Mesaglio , Lee Weldon , Hung LeHong , Kristin Moyer


Many traditional enterprises are developing platform business models, joining pure platform players like Airbnb and Uber. CIOs must help executives understand these models and how the enterprise can adapt to the value creation and directional changes that platform businesses will dictate.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • Platform businesses reshape and disrupt industries
  • Create a common understanding of platform business model dynamics
  • Determine your enterprise’s platform business role, and take action

Platform businesses reshape and disrupt industries

  • Platform businesses are successfully reinventing industries
  • The effects of platform businesses have already been felt in several industries, and more disruptions are on the way
  • Platform business models are not just for digital businesses — traditional enterprises must also respond

Create a common understanding of platform business model dynamics

  • The platform business model is an old concept, but digitalization has given it a powerful new angle
  • A well-designed business architecture is vital to platform business success
  • To compete in increasingly crowded markets, platform businesses must show what differentiates them
  • Consider the roles that provide and consume value through the platform business

Determine your enterprise’s platform business role, and take action

  • The four ways incumbent organizations can respond to platform business trends
  • The six critical success factors for an enterprise that decides to become a platform owner
  • Three important considerations for enterprises that choose to collaborate or partner with platform businesses
  • Conclusion

Appendix Case Studies

  • Preparing Barclaycard for “platformization”
  • Hotelbeds Group connects travel providers and their consumers to ultimately deliver personalized customer experiences
  • TraceParts Inc.: Building a B2B platform for delivering 3D product models

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Books
  • Articles
  • Websites

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