Gartner Research

CMO Perspective: Build a Command Center to Cultivate a Data-Driven Culture

Published: 07 September 2016

ID: G00310690

Analyst(s): Lizzy Foo Kune , Jake Sorofman


Command centers are making a comeback and this time, with more focus and purpose. CMOs can use this research to understand how a command center can help cultivate a data-driven culture by bringing the most important performance insights into key workspaces and common areas.

Table Of Contents


What You Need to Know


  • Move Toward a CMO Command Center
  • Begin With an Operating Model
  • Build a Command Center
  • Put the Command Center to Use

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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