Gartner Research

Tech Go-to-Market: Where Emerging Providers Can Find Channel Partners

Published: 07 September 2016

ID: G00313210

Analyst(s): Neil McMurchy


Here, we highlight possible sources that business unit leaders at emerging TSPs can use to identify potential reseller and solution provider channel partners. It's a pragmatic introduction to help with this very common issue.

Table Of Contents
  • Key Challenges



  • Get Your Channel Basics in Place
  • Brad Pitt or Ozzy Osbourne? — How Attractive Is Your Proposition?
  • Use These Sources
    • Complementary Products, Solutions or Service Providers
    • Competitors
    • Channel Communities
    • Channel Publications and Websites
    • Information Brokers
    • Technology Platform Providers
    • Trade or Industry Agencies and Associations
  • Summary

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