Gartner Research

Emerging Market Analysis: Mexico's IT Opportunities Are Extensive With Surgical Alignment of Business and IT

Published: 07 September 2016

ID: G00314891

Analyst(s): Luis Anavitarte


Mexico is the fourth-largest emerging IT market opportunity. Strategic planners must reprioritize their global go-to-market strategies to capitalize on this powerful and sometimes overlooked market.

Table Of Contents


  • Introduction
  • Enterprise
    • CIO and CEO Dynamics
    • IT or Business?
  • Consumer
    • Internal Consumer Market Dynamics
    • Your Core Variable in IT Consumer Markets: Income Demographics
    • Mexico's Economic Reforms

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