Gartner Research

Prepare to Monetize Data From the Internet of Things

Published: 08 September 2016

ID: G00309409

Analyst(s): Douglas Laney , Ted Friedman , Jim Hare


CEOs, business executives (e.g., CMOs) and data and analytics leaders increasingly understand that Internet of Things solutions can be transformational. For many, the real value is in finding ways to monetize the data generated by "things" — and this requires preparation and new approaches.

Table Of Contents
  • Key Challenges



  • 1. Include an Information Product Management Function in Your IoT Initiatives
  • 2. Inventory the Available Information Assets
  • 3. Adapt High-Value Monetization Ideas From Other Industries
  • 4. Evaluate Methods for Both Direct and Indirect Monetizing
  • 5. Test Ideas for Feasibility
    • Use This Testing Phase to Build Consensus
    • Put Legal and Ethical Issues on the Front Burner
  • 6. Prepare IoT Data for Monetization Use
  • 7. Establish and Cultivate the Market for the Information Product

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