Gartner Research

Tech Go-to-Market: Business Leaders Invest in Product Management to Scale the Business

Published: 14 September 2016

ID: G00308990

Analyst(s): Lars Van Dam , Marcus Blosch


New offerings have high failure rates, with most failures attributed to poor requirements. Business leaders invest in product management to drive sustainable growth. This research provides a prescriptive approach to ensure product management has an important impact on scaling the business.

Table Of Contents
  • Key Challenges



  • Step 1 — Align Executive Leaders on the Strategic Importance of the Role, and Establish Objectives, Scope and Success Metrics for the Role
  • Step 2 — Mandate a Strong Bond Between Product Management and Engineering Leadership to Accelerate the Transformation
  • Step 3 — Apply a Cultural Change Model for a Successful Transformation to a CX and for a Requirements-Driven Development Organization


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