Gartner Research

Tech Go-to-Market: Business Leaders Invest in Product Management to Scale the Business

Published: 14 September 2016

ID: G00308990

Analyst(s): Lars Van Dam, Marcus Blosch

Summary

New offerings have high failure rates, with most failures attributed to poor requirements. Business leaders invest in product management to drive sustainable growth. This research provides a prescriptive approach to ensure product management has an important impact on scaling the business.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1 — Align Executive Leaders on the Strategic Importance of the Role, and Establish Objectives, Scope and Success Metrics for the Role
  • Step 2 — Mandate a Strong Bond Between Product Management and Engineering Leadership to Accelerate the Transformation
  • Step 3 — Apply a Cultural Change Model for a Successful Transformation to a CX and for a Requirements-Driven Development Organization

Summary

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.