Gartner Research

Tech Go-to-Market: Using Gartner's IT Market Clock for Precision Marketing Strategies Across Product Life Cycles

Published: 15 September 2016

ID: G00316210

Analyst(s): Monica Basso, Hank Barnes

Summary

To capture the full value of their innovations through all phases of market adoption and spending, tech industry product marketing leaders can use Gartner IT Market Clocks to plan how to adapt marketing and sales enablement strategies as products mature and buyers change.

Table Of Contents
  • Key Challenges

Introduction

  • What Is the IT Market Clock?

Analysis

  • Adapt Marketing Strategies for Each of the Four Phases of Market Life
  • Prepare for Change Based on Time to Transitions
  • Understand Buyer Power Based on Commoditization Paths
  • Create Your Own IT Market Clock for Your Products
  • Conclusion

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