Gartner Research

Supply Chain Brief: Can the Technology Behind Pokémon Go Lead to New Supply Chain Efficiencies?

Published: 13 September 2016

ID: G00315616

Analyst(s): John Johnson, C. Klappich

Summary

The wildly successful Pokémon Go game guides players to corral-friendly monsters around the globe. Could supply chain leaders leverage the same augmented reality technology behind the game to help warehouse workers to pick faster or help drivers to make deliveries more efficient?

Table Of Contents

What You Need to Know

Analysis

  • The Benefits of the Use of Pokémon Go-Style Augmented Reality
  • AR Could Improve Warehouse Operations
  • AR Could Help Recruit and Better Train Warehouse Staff
  • Other Supply Chain Use Cases for Augmented Reality

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.