Gartner Research

Supply Chain Brief: Can the Technology Behind Pokémon Go Lead to New Supply Chain Efficiencies?

Published: 13 September 2016

ID: G00315616

Analyst(s): John Johnson , C. Klappich


The wildly successful Pokémon Go game guides players to corral-friendly monsters around the globe. Could supply chain leaders leverage the same augmented reality technology behind the game to help warehouse workers to pick faster or help drivers to make deliveries more efficient?

Table Of Contents

What You Need to Know


  • The Benefits of the Use of Pokémon Go-Style Augmented Reality
  • AR Could Improve Warehouse Operations
  • AR Could Help Recruit and Better Train Warehouse Staff
  • Other Supply Chain Use Cases for Augmented Reality

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