Gartner Research

SWOT: Spotify, Worldwide, 2016

Published: 16 September 2016

ID: G00313891

Analyst(s): Stephanie Baghdassarian


Spotify is the dominant online music streaming service provider in 2016, and the market opportunity is still growing. For business unit leaders at media companies, this report analyzes strengths, weaknesses, opportunities and threats for Spotify.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and Competitors
    • Partners
    • Competitors
  • Implication for Company Being Profiled
  • Company Overview
    • Key Facts
    • Product and Services
    • Subscribers and Revenue
  • Methodology

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