Gartner Research

Bandits at the Gate: Automated Alternatives to A/B and Multivariate Testing

Published: 19 September 2016

ID: G00309071

Analyst(s): Andrew Frank


Marketing leaders are turning to advanced automated testing methods to optimize advertising and site design. But, they struggle to translate technical trade-offs and competing methods into practical decisions.

Table Of Contents
  • Key Challenges



  • Investigate Automated Testing Concepts
  • Assess Your Organizational Readiness for Automated Optimization
  • Run Pilot Projects That Produce Definitive Results
  • Exploit Automated Testing to Scale Up and Accelerate Innovation

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