Gartner Research

Market Guide for Digital Commerce Platforms, Asia/Pacific

Published: 19 September 2016

ID: G00295229

Analyst(s): Sandy Shen , Kensuke Kawabe , Yanna Dharmasthira


Digital commerce is growing fast in the Asia/Pacific region, but market development is uneven across countries and segments and vendor capabilities are evolving. IT leaders supporting digital commerce need to understand market dynamics and platform options to select the right solution.

Table Of Contents

Market Definition

Market Direction

  • A Highly Fragmented Market With No Leading Provider
  • B2B Digital Commerce Is Emerging, and Large Businesses Often Have Ambitions to Set Up Their Own Marketplaces
  • Large Businesses Prefer In-House Development, On-Premises and Hosting Deployment
  • Marketplace Integration Is a Key Requirement for B2C Organizations
  • Complexity of Marketplace Operations Gives Rise to Fully Outsourced Service Providers

Representative Vendors

Market Recommendations

Gartner Recommended Reading

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