Gartner Research

Survey Analysis: Social Media Impact on Retail Shifting Away From Bricks and Mortar

Published: 19 September 2016

ID: G00314084

Analyst(s): Robert Hetu

Summary

Social media is one of five technologies comprising a digital business platform. Its influence on shopper behavior continues to evolve. While some multichannel retailers are learning to navigate the ever-changing social media landscape, our recent survey shows stores are losing ground to digital.

Table Of Contents

Survey Objective

Data Insights

  • Decline of Bricks and Mortar as the Endpoint of a Socially Initiated Transaction
  • Methodology

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