Gartner Research

Competitive Landscape: Virtual Personal Assistants, 2016

Published: 20 September 2016

ID: G00300519

Analyst(s): Roberta Cozza , Annette Jump , Meike Escherich , Tracy Tsai


By channeling attention and making decisions on behalf of their users, virtual personal assistants will have enormous power to make or break businesses. Strategic planners at device manufacturers need a plan to make, buy or partner with other VPA technology companies.

Table Of Contents


  • Competitive Situation and Trends
    • VPAs — Success and Roadblocks
    • VPAs in the Post-App Era
  • Market Players
    • Why Big Is Better
  • The Future of Competition
    • Devices Will Remain the Key to a VPA's Success
    • VPAs and the Zero-Screen Scenario
  • Competitive Profiles
    • Amazon's Alexa
    • Apple's Siri
    • Baidu's Duer
    • Facebook's M
    • Google's Google Now
    • Microsoft's Cortana
    • Viv
  • References and Methodology

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