Gartner Research

The Mobile App Dilemma: One App Versus Many

Published: 21 September 2016

ID: G00299284

Analyst(s): Van Baker

Summary

Application leaders building mobile apps can be torn between building one feature-rich app that may be too complex for users, or building several simpler apps that may not all be used. This research shows application leaders how to add mobile app functionality without necessarily adding complexity.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Employ a Range of Techniques to Deliver Maximum Capabilities While Keeping Apps Simple
  • Focus on User Experience When Developing Multiple Mobile Apps
  • Use Containerization and Other Techniques to Keep App Usage Simple While Leveraging Multiple Apps
  • Treat Apps as Products, Not Projects

Case Study

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