Businesses whose CIOs have two distinct modes for enhancing their revenue generation will be unable to defend their markets, or generate enough cash to attack new ones. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)
- *Maverick Research
- Act Now to Save Your Core Revenue-Generating Products
- The Target Is a Balance — No Project Is 100% Exploitative or 100% Exploratory
- Start With Bimodal IT in a Bimodal Enterprise
- Become an Adaptive Enterprise Within Three Years — Balance Speed and Risk Specifically for Each Product and Project
- Make It Easy to Change Product Pace
- The Bottom Line
- Case Study
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