Gartner Research

Maturity Model for Digital Commerce

Published: 22 September 2016

ID: G00298877

Analyst(s): Jennifer Polk


When it comes to digital commerce, Gartner data shows marketing leaders face greater expectations, allocate more budget and are more likely to own the P&L. Use this maturity model to assess your team's digital commerce capabilities, and learn where and how to advance to the next level.

Table Of Contents
  • Key Challenges


  • Digital Marketing Maturity Model


  • Level 1: Aspirational
    • What to Do to Move to the Next Level
  • Level 2: Channel Centric
    • What to Do to Move to the Next Level
  • Level 3: Convenient
    • What to Do to Move to the Next Level
  • Level 4: Continuous
    • What to Do to Move to the Next Level
  • Level 5: Customer Driven
    • What to Do Next

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