Gartner Research

Market Trends: The Future of Traditional Notebook Feature Integration, 2016 Update

Published: 21 September 2016

ID: G00294882

Analyst(s): Ben Lee , Amy Teng , Andrew Phillips, Hiroyuki Shimizu, Claire Wen, Joseph Unsworth , Nathan Nuttall , Adriana Blanco


Traditional notebooks are losing their share to ultramobile PCs and, as the market declines, are becoming performance-orientated at the expense of mobility. Semiconductor product marketing managers must support 10 features to empower the niche market of the future and redefine traditional notebooks.

Table Of Contents


  • Unit Production of Traditional Notebook Will Suffer Single-Digit Decline CAGR Through 2020

Market Trend

  • Traditional Notebooks Will Adopt High-Performance Features to Create Differentiation
  • Technology Trend
    • SoC Processors
    • Flash-Based Storage Solutions
    • Wi-Fi
    • Type C
    • UHD 4K Display
    • MEMS Sensors
    • Fingerprint Sensors
    • Touchscreens
    • 3D Camera
    • Wireless Charging

Contrarian View

  • Premium Ultramobiles May Further Cannibalize Traditional Notebooks

Vendors to Watch

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