Gartner Research

Using Algorithmic Retailing to Drive Competitive Advantage

Published: 21 September 2016

ID: G00310307

Analyst(s): Kelsie Marian , Robert Hetu


Retailers gain competitive advantage through the application of algorithms that reduce costs and grow top-line revenue. CIOs can use this research to identify use cases that will improve business performance in the unified commerce retail marketplace.

Table Of Contents


  • Big Data Abounds, but Its True Impact on Business Results Has Thus Far Been Less Than Was Anticipated, Reinforcing the Need for an Algorithmic Approach
  • A Foundational Framework Is Required to Maximize Algorithms
  • Algorithmic Use Cases Are Emerging, Yielding Results for Aggressive Retailers
    • Cost of Goods Sold
    • General and Administrative
    • Labor
  • Recommendations
  • Appendix

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