Gartner Research

Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value

Published: 22 September 2016

ID: G00311133

Analyst(s): Adrian Leow , Marty Resnick


Enterprises often have difficulty realizing the value and benefits they expect from their mobile apps. To identify and maximize their value, application development leaders should apply product management principles to optimize applications' ROI, increase their adoption and reduce their abandonment.

Table Of Contents
  • Key Challenges



  • Implement a Product Management Approach to Mobile AD Strategies and Application Life Cycle Management
  • Adopt a Product Management Mindset
  • Identify and Maximize Application Value With Product Management Principles

Case Study

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