Gartner Research

How to Approach Professional Sports Organizations at an Early Stage of Digital Adoption in the Industry

Published: 23 September 2016

ID: G00313569

Analyst(s): Petr Gorodetskiy

Summary

Product marketers responsible for eyeing the professional sports industry for digital transformation projects need to plan for vertical-specific solutions, training and education if they are to meet the needs of an industry where digitalization is still in its infancy.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand the Value of Sponsorship as Part of a Commercial Offer
  • Create a Go-to-Market Strategy That Leads With Education, Change Management and Consulting Around Advanced Technologies
  • Build a Pricing Model That Can Handle Flexibility

Case Study

  • SAP

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