Gartner Research

Push Your Social Marketing Further With Innovative Content, Advocacy and Analytics

Published: 23 September 2016

ID: G00305512

Analyst(s): Jay Wilson

Summary

Marketing leaders who rely on yesterday's social marketing tactics, risk losing relevance. But jumping on the latest social media bandwagon is fraught with risk. Focus on new networks, content types, tactics and analytics that support customer experience and drive business results.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Align New Social Marketing Networks and Innovative Content Types to Your Marketing Strategy Before Investing Heavily
  • Put Your Audiences to Work for Your Brand in Innovative Ways
  • Strengthen Social Analytic Insights With Innovative Techniques Like Machine Learning and Image Analytics

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