Gartner Research

Market Insight: Align Your Market Strategy With the Shifting Dynamics Between the CEO and CIO

Published: 23 September 2016

ID: G00315331

Analyst(s): Luis Anavitarte

Summary

As IT demand stakeholders shift with the strong and growing influence of CEOs, technology marketing leaders must internalize the new dynamics between CEOs and CIOs, and fine-tune their strategy and overall positioning accordingly.

Table Of Contents

Analysis

  • Digital Transformation and Bimodal IT Are the Catalysts
    • Digital Transformation
    • Bimodal IT

Background and Context

The Impact

Conclusion

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